This article lays out good reasons why real conservatives should support net neutrality:
“But net neutrality isn't even a government-provided service like the highway system. It's just a set of rules that allows private companies to profit from providing essential services while protecting consumers and the vast majority of businesses from manipulative, anti-competitive behavior.
ISPs argue that they provide all of the innovation and investment in the internet, but they're not what makes the internet special. Businesses large and small, from Facebook to Airbnb, make the internet what it is. Net neutrality has allowed them to start, to compete, and to prosper — all because consumers can largely make decisions based on cost and merit rather than what Comcast or AT&T prefer.”